About us

pic of wendy and penny
Pictured – Nina Schwartz and Karen Sokoloff

The Licebeaters New Jersey franchise, centrally located in New Jersey to meet the needs and demands of potential New Jersey clients, is run by Karen Sokoloff. and Nina Schwartz. Prior to their start-up of Licebeaters New Jersey, Karen and Nina worked with Licebeater founders, Wendy and Penny, learning the Licebeater technique and helping people in the New York area with lice removal and treatment.

How we got started

As working moms (Nina as a science and special education teacher and Karen as a marketing consultant to the non-prescription drug industry), Nina and Karen wanted to do work that would help others and give them more flexibility.

Karen learned about Licebeaters from Wendy, her longtime friend and founder of Licebeaters. Karen and Nina worked with Wendy and her partner, Penny, in the New York area making house calls to treat people with head lice. Karen and Nina saw first-hand that the Licebeater’s treatment plan is 100% effective in eradicating lice.

When Wendy and Penny decided to franchise their business, Karen and Nina jumped at the opportunity to operate the New Jersey franchise.

Karen and Nina are proud to be affiliated with a business that they know has a 10 year track record of successfully treating people with lice.

our Service Area

If you live in New Jersey, Licebeaters will make a service call in your home to perform lice treatment and removal.

call us

Just give Licebeaters a call at 973-376-6878 or 973-632-7124 and we’ll be there!